Assists the Assistant Athletic Director for Communications and Assistant Athletic Communications Director with the promoting and publicizing of athletic events, teams, and athletes to enhance the organization's brand and engage with fans, media, and the public. Applicant will work closely with Union's Division I women's hockey program as well as with other assigned Division III sports.

The position is expected to devote approximately 25 hours per week. Compensation includes an hourly rate plus college housing and a partial student meal plan.

Work Days: Monday – Friday, with weekend availability as needed

Shift Start/End Time: Hours may vary; example weekdays 9:00 a.m. - 2:30 p.m. Working hours may flex to meet event needs and may include evenings and weekends

Hours Per Week: 25

Weeks Per Year: 44

Pay Status and Classification: Non-exempt, Part-time, In-Person. This is a 10-month term position. This position is not eligible for relocation assistance or visa sponsorship.

Supervisor: Assistant Athletic Director for Communications

Essential Responsibilities and Duties:

Content Creation:

• Creates engaging and compelling multimedia content, such as videos, graphics, and photos, to enhance storytelling and promote the organization.

• Produces written content for various communication channels, including websites, social media platforms, newsletters, and publications.

• Collaborates with designers, photographers, videographers, and other creative professionals to produce high-quality content.

Social Media Management:

• Develops and implements social media strategies to increase engagement, followership, and brand awareness.

• Monitors social media platforms, responds to comments and messages, and manages online reputation.

• Analyzes social media metrics and generates reports to assess the effectiveness of communication efforts and make data-driven decisions.

Communication Strategy:

• Develops and implements strategic communication plans to promote athletic events, teams, and athletes.

• Identifies target audiences and creates tailored messaging and content to effectively reach them.

• Coordinates with internal stakeholders, such as coaches, athletes, and administrators, to gather information and stories for communication purposes.

Game Operations:

• Provides oversight of press boxes (including media members, broadcasters and student workers) and/or statistical input assistance for select Union sports.

Team Development and Innovation:

• Contributes ideas, input, and support to Union Athletics initiatives, decisions, communications, and other activities.

• Seeks out, applies, and shares knowledge of communications trends and innovations.

Qualifications:

• A bachelor’s degree in communications, journalism, public relations, or a related field and experience working in a collegiate Athletic Communications or a combination of relevant education, training, certifications, and/or work experience.

• Ability to work flexible hours, including nights and weekends.

• Strong written and verbal communication skills.

• Knowledge of sports, athletics, and industry trends.

• Proficiency in digital and social media platforms.

• Experience in media relations is preferred.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

• Excellent organizational and time management skills.

• Attention to detail and accuracy.

• Ability to lift 50 pounds and stand, bend and stoop for extended periods of time.

• Able to support, contribute to, and strengthen a vibrant, culturally diverse, and inclusive learning community of students, alumni, faculty, and fellow professionals. 

Preferred Qualifications:

• Familiarity with the Adobe Creative Suite and experience creating and generating new media and video content are highly recommended. 

• Knowledge of NCAA Live Stats and/or Presto Stats software

About Union College

Union College is an NCAA multi-classified institution that sponsors 26 intercollegiate sports. Twenty-four programs compete in the Division III Liberty League, while men’s and women’s ice hockey compete in Division I ECAC Hockey. Officially chartered in 1795, Union College is the fifth oldest liberal arts college in the country. Located in the Capital District of New York State, Union is a highly selective residential and undergraduate college, home to 2,200 students and 220 faculty, and offering 44 majors. Union was the first liberal arts college to rethink the traditional liberal arts education and adopt an engineering curriculum. That pioneering approach continues today with an education that encourages students to work beyond the limits of disciplinary boundaries, allowing them to think globally and lead innovatively in a world where problem solving requires breadth across humanities, arts, social sciences, science, and engineering.

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