The Assistant Athletic Director for Communications is responsible for dissemination of information pertaining to the promotion and performance of the athletic department. The Assistant AD for Athletic Communications will serve as the primary communications liaison for all 15 intercollegiate sports and spirit squads, including daily contact with coaches and student-athletes; while responsible for the compilation of statistics, records, development of story ideas and interviews. This position also serves as the primary contact for website content, video production and social media content. Position acts as the public relations agent for the Athletic Department internally and externally. Develop the media plan for each sport on an annual basis to include story development, con