The Assistant Athletic Director of Strategic Communications, under the direction of an Associate Athletics Director or above, will serve as the primary voice for the department’s brand and supervisor of the strategic communications department. The Assistant AD of Strategic Communications will support and enhance the mission of University of North Florida Athletic Department through creative and strategic messaging. Areas of responsibility include sports information, serving as liaison to local and national media, brand advancement through writing and distributing press releases and publications, managing all information on UNFOspreys.com, creating and publishing content on social media platforms, broadcast, and department historical archiving. Responsible for the supervision and training of full-time employees, interns, and part-time employees within the Communications Department.

This position is primarily responsible for the overall direction, management and supervision of the Athletics Communications department including the allocated budget and the full and part-time employees, interns, and student assistants. Responsible for the website design, maintenance, and updates. Manage and promote media interaction with the Athletic Department, Coaches, and student-Athletes. Serve as Department spokesperson. Advise the Athletic Director on media relations matters. Member of the Athletics Department senior staff assisting in the development and implementation of strategies and objectives to ensure departmental goals are met. Member of the external operations team assisting in the advancement of the Athletic Departments external operations, brand awareness and enhancement, social media presence, and revenue generation. The position will accept additional duties and special projects as assigned by the Athletic Director and/or his designee.