The Assistant Director of Creative Communications will manage digital output and generate daily content for all social media channels for sports assigned. This individual will have a multi-disciplinary skill set with the ability to create and deliver digital content, build and maintain a social content schedule, and develop social fan engagement. This position will report directly to the Director of Digital Strategy.

Job Responsibilities:

• Lead the development and implementation of social media initiatives, using visual storytelling to enhance the Louisville Athletics brand.

• Responsible for day-to-day content management of assigned accounts - planning, scheduling, and executing creative assets for all social channels.

• Focus on telling compelling stories in written, video, social media, graphics, or other innovative formats in collaboration with team members of the external unit.

• Measure content and campaign success against department KPIs, and use data to continuously optimize strategy and workflow.

• Creatively engage fans on social media before, during, and after sporting events to build audience, creating social assets (highlight clips, GIF, graphics, etc.) and posting to the appropriate platforms.

• Capture and edit photography, and produce graphics and video as needed to support content efforts.

• Manage sponsorship and marketing activations through social media, developing promotions that foster lead and/or revenue generation.

• Perform the role with an ‘always on’ approach to social media, constantly monitoring athletes, celebrities, influencers, and trends.

Minimum Requirements:

Bachelor's Degree in related field and two or more years of related experience. The ability to work nights, weekends, and/or holidays.

Preferred Qualifications:

• Bachelor’s degree in journalism, communications, or other related area

• Two years of experience managing social media for a sport, media, or entertainment brand.

• Work experience in intensive, fast-paced environments.

• Motion GFX and After Effects knowledge.

• Ability to manage multiple people and tasks simultaneously.

• Experience working with community management systems, content calendars and analytical products to streamline workflows and analyze digital outputs.

• Ability to use DSLR camera and basic editing software.

• Advanced knowledge of Adobe creative suite software, especially Photoshop, Premiere and Lightroom.

• Demonstrated understanding of what branded video content is and how to build a brand story.

• Excellent knowledge of the sporting landscape, current social media trends and a strong creative content mind.

• Demonstrated success building audiences on social media through community engagement and storytelling.

• Working knowledge of Microsoft Office.

• Knowledge of NCAA rules and regulations.

• Passion for social media storytelling, with strong understanding of trends and best practices.

• Ability to identify what is important to avid and casual sports fans and how to create innovative social experiences that resonate and engage a national audience. 

• Excellent interpersonal, organizational, and communication skills, including both verbal and written.

About University of Louisville Athletics

The University of Louisville is a state-supported research university located in Kentucky's largest metropolitan area. It was a municipally supported public institution for many decades prior to joining the university system in 1970. The University has three campuses. The 287-acre Belknap Campus is three miles from downtown Louisville and houses eight of the university's 12 colleges and schools.

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