The Assistant Director of Creative Communications will manage digital output and generate daily content for all social media channels for sports assigned. This individual will have a multi-disciplinary skill set with the ability to create and deliver digital content, build and maintain a social content schedule, and develop social fan engagement. This position will report directly to the Director of Digital Strategy.
Lead the development and implementation of social media initiatives, using visual storytelling to enhance the Louisville Athletics brand.
Responsible for day-to-day content management of assigned accounts - planning, scheduling, and executing creative assets for all social channels.
Focus on telling compelling stories in written, video, social media, graphics, or other innovative formats in collaboration with team members of the external unit.
Measure content and campaign success against department KPIs, and use data to continuously optimize strategy and workflow.
Creatively engage fans on social media before, during, and after sporting events to build audience, creating social assets (highlight clips, GIF, graphics, etc.) and posting to the appropriate platforms.
Capture and edit photography, and produce graphics and video as needed to support content efforts.
Manage sponsorship and marketing activations through social media, developing promotions that foster lead and/or revenue generation.
Perform the role with an ‘always on’ approach to social media, constantly monitoring athletes, celebrities, influencers, and trends.
Bachelor's Degree in related field and two or more years of related experience. The ability to work nights, weekends, and/or holidays.
Bachelor’s degree in journalism, communications, or other related area
Two years of experience managing social media for a sport, media, or entertainment brand.
Work experience in intensive, fast-paced environments.
Motion GFX and After Effects knowledge.
Ability to manage multiple people and tasks simultaneously.
Experience working with community management systems, content calendars and analytical products to streamline workflows and analyze digital outputs.
Ability to use DSLR camera and basic editing software.
Advanced knowledge of Adobe creative suite software, especially Photoshop, Premiere and Lightroom.
Demonstrated understanding of what branded video content is and how to build a brand story.
Excellent knowledge of the sporting landscape, current social media trends and a strong creative content mind.
Demonstrated success building audiences on social media through community engagement and storytelling.
Working knowledge of Microsoft Office.
Knowledge of NCAA rules and regulations.
Passion for social media storytelling, with strong understanding of trends and best practices.
Ability to identify what is important to avid and casual sports fans and how to create innovative social experiences that resonate and engage a national audience.
Excellent interpersonal, organizational, and communication skills, including both verbal and written.
The University of Louisville is a state-supported research university located in Kentucky's largest metropolitan area. It was a municipally supported public institution for many decades prior to joining the university system in 1970. The University has three campuses. The 287-acre Belknap Campus is three miles from downtown Louisville and houses eight of the university's 12 colleges and schools.