As a member of the WSU Athletic Department’s External Relations team, this position is a project-based Social Media Specialist (Public Relations/Communication Consultant) who develops social media communication strategies and implements new initiatives within the Athletics Department. This position is responsible for writing, editing, and coordinating the production of social media strategies and posts. Channels include, but are not limited to, Facebook, Twitter, Instagram, TikTok, YouTube, LinkedIn, Google+, etc. Social media posts are used to advance the reputation of Washington State University Athletics. This role will help shape and maintain the social presences for WSU Athletics, athletes, and coaches. Reporting to the Senior Associate AD, Creative Communications, this position will consist of creating social media strategies based on department needs and industry best practices, develop methods for evaluating effectiveness by way of data analytics and evaluation of success/engagement metrics for plan initiatives and overseeing the team(s) responsible of carrying out central WSU Athletics social media communication.
Required Qualifications:
A Bachelor’s degree in English, communications, journalism, humanities, public relations, OR related field AND one (1) year of writing/editing/public relations experience; OR equivalent education/experience.
Strong working knowledge of social media trends, strategies, and techniques.
Experience with marketing and managing projects.
Experience directing the work of others.
Demonstrated ability using Microsoft Suite (Word, Excel, Outlook).
Demonstrated ability using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Premiere (a plus).
Excellent verbal, written, and visual communication skills.
Demonstrated ability to successfully work independently and as part of a team.
Preferred Qualifications:
Experience supervising staff and working with students.
Experience working in a higher education environment.
Experience working in Athletics in a higher education environment.
WASHINGTON STATE UNIVERSITY IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EDUCATOR AND EMPLOYER. Members of ethnic minorities, women, special disabled veterans, veterans of the Vietnam-era, recently separated veterans, and other protected veteran, persons of disability and/or persons age 40 and over are encouraged to apply.
WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.
WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or hrs@wsu.edu.
