The Director of Digital Communication Strategies will manage the day-to-day presence of the athletics department across web, mobile and social media platforms by providing leadership, strategy and decision-making in support of the department’s overarching goals and strategic vision.
Reporting to the Assistant AD for Digital Strategy and working in coordination with Brand Advancement, Championship Resources, Digital Strategy, Virginia Tech Sports Properties and the football program, this position will play a crucial role in fan engagement, sport coverage, revenue generation, stakeholder engagement, and database growth across mediums. The Director of Digital Communication Strategies will oversee one full-time social media coordinator and a team of undergraduate student interns.
Bachelor's degree with significant experience in communications, marketing, branding or digital strategy, or a master's degree. Proven experience with producing editorial content and managing web/mobile platforms. Proven experience in day-to-day management of social media accounts for organizations. Commitment to diversity.
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.